Water-based microfiber leads the revolution of new materials for automotive interiors Mingxin Xuteng debuts at the 19th Shanghai International Automobile Industry Exhibition
From April 19th to 28th, the 19th Shanghai International Automobile Industry Exhibition was held at the National Convention Center (Shanghai). Mingxin Xuteng New Materials Co., Ltd. developed and produced the water-based fixed island microfiber new material for the first time at the exhibition. New appearance.
Mingxin Xuteng is a Zhejiang Province science and technology innovation enterprise and a national high-tech enterprise focusing on the research and development, clean production and sales of new automotive interior materials. On November 23, 2020, the company was successfully listed on the main board of the Shanghai Stock Exchange with stock code 605068. This auto show is the first international exhibition that Mingxin Xuteng has participated in since its listing. The exhibition hall design is based on the theme of "Living up to nature and living up to the original aspiration", showing the innovative strength and craftsmanship of Mingxin Xuteng leading the revolution of new automotive interior materials. spirit.
The new water-based superfiber material is a new strategic product developed by Mingxin Xuteng. Mingxin Menorca (Jiangsu) New Materials Co., Ltd. is responsible for the construction of the intelligent manufacturing project of 2 million square meters of water-based fixed island microfiber new materials with an annual output of 2 million square meters. It is expected to be officially put into production in 2021.
Fully water-based fixed island microfiber surpasses benzene reduction indefinite island microfiber and solvent-based benzene reduction fixed island microfiber, which represents the development direction of ultrafine fiber synthetic leather in the world today, and is the highest level of international microfiber leather research. Its process technology is complex and involves a wide range of disciplines, spanning the four major industrial fields of fiber manufacturing, nonwovens, fine chemicals, and finishing and processing, promoting the transformation of the microfiber leather industry to high-end products and functionalization, and the production process to be green and environmentally friendly. Direction development.
Mingxin Xuteng adheres to the corporate vision of "becoming the most valuable and respected company", with the mission of "becoming the world leader in new automotive interior materials", and always maintains a high degree of attention and investment in research and development, and has accumulated a lot of research and development. Experience and results. As of December 31, 2020, the company and its subsidiaries have obtained a total of 73 patents, including 6 invention patents, 66 utility models, and 1 appearance patent. With strong R&D advantages, the company has been able to timely and accurately meet the requirements of R&D and design departments of domestic and foreign automakers and develop new products simultaneously with the R&D headquarters of automakers, greatly enhancing the competitive advantage of the company's products.
While maintaining the leading technology of leather, Mingxin Xuteng has continuously increased its R&D investment in new water-based microfiber products in recent years. In 2020 alone, Mingxin Xuteng's research and development expenses reached 69.983 million yuan, a year-on-year increase of 67.53%. The substantial increase in R&D expenses is mainly to increase the research and development of Daquan's water-based fixed island ultra-fiber new materials for vehicles. As of the end of 2020, the company has submitted 14 patent applications related to water-based superfibers.
In the future, Mingxin Xuteng will implement the eight business strategies of market leadership, R&D innovation, capital support, quality improvement, team building, cost leadership, digital empowerment, and social responsibility. It will conform to consumption upgrades and the development trend of electric intelligence, and actively embrace new forces in car manufacturing. Adopt the customer development strategy of focusing on the mid-to-high-end market and supplementing the low-end market, gradually nurturing the electric vehicle market, and continue to deepen the market, continue to develop high-value-added automotive interior products that meet customer needs, and strive to make the company a world-class Supplier of new materials for automotive interiors.
Mingxin Xuteng is the first domestic enterprise to enter the automotive interior material market segment. It has been deeply involved for more than ten years, especially entering the luxury car supplier system represented by the Audi brand, breaking the monopoly of foreign-funded enterprises for many years, and has succeeded in becoming a German company. Volkswagen and Chrysler in North America supply, and the company's capabilities have been recognized internationally.
In the future, the company will continue to increase market expansion, improve the after-sales service system, provide customers with comprehensive solutions, establish a good brand image, strengthen the company’s brand effect and customer recognition in the automotive leather industry, and further consolidate the company’s The dominant position of the industry.